What is PPC Management / Search Engine Marketing (SEM)?

PPC management, also known as  Search engine marketing (SEM) or Adwords management, in a nutshell, is paying money to search engine sites like Google and Bing to promote your website in their search results. It is part of Internet advertising and perhaps the most famous marketing technique.

It’s all about the right keywords

When using SEM (ppc campaigns/ Adwords campaigns), you have to determine which keywords your customers use when they search for a product like yours. Oftentimes, what you think is the best keyword is not what your customers actually use. Luckily, the Internet provides us with many tools to test the volume and the competition of each keyword.

Why should I use it?

SEM (ppc management/ Adwords management) has many advantages – first, it is targeted advertising. You pay only per actual click, and you can measure your results and control the budget. However, the most important advantage is that this advertising tool is for active potential buyers, buyers who are already considering using a product/service like yours, but haven’t decided yet where and if to buy it.

Due to this advantage, sometimes the competition can be quite strong and the cost per click very expensive. Yet, if build the campaign right, this tool is the most cost effective for increasing your sales.

Is it good for active buyers only?

NO!!! While most of the businesses are still using PPC campaigns for search results only, Google and Bing provide us with many other alternatives such as Display Campaigns that allow you to create banners and show them to targeted audience on more than 2 million websites, videos, and apps, Gmail campaigns, Remarketing campaigns, Shopping campaigns and much more.

Are you looking for PPC management / SEM services?

If you are are looking to promote your business and searching for an agency that will run your ppc campaign, we will be happy to help!

Marketing For You is a Google Partner that is located in Toronto and provide ppc management to businesses in and out of Canada. If you are located in Toronto or in the GTA (Brampton, Mississauga, Oakville, Kitchener, Waterloo, Ajax, Pickering, Richmond Hill etc…) we will be happy to set up a meeting to show you how it works. If you are located outside of the GTA we will be happy to schedule a meeting over the phone.

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