What is digital marketing?
Digital marketing (also known as Internet marketing), comprises a broad spectrum of different methods and activities companies can do through digital technologies (computers, cell phones, tablets, etc.) to promote their product and increase sales.
The great advantage of internet/digital marketing is accuracy. Advertising is done only for the target audience and allows companies to measure results quickly and accurately. In addition, it costs less than traditional advertising.
Many businesses are rushing to implement one or two methods just because they’ve heard they can bring them customers, but they don’t stop for a moment to think about whether such methods would work for their product and audience.
Digital marketing, like traditional marketing, must have a clear strategy that takes into consideration all the different aspects spurring consumers to buy your product. For example, who are your competitors? What is the age of your consumers? You must remember that not all products are the same and not all the audiences are the same, so while one product can gain great results from a Facebook page, another might struggle to gain a single fan.
Tweeting on Twitter and managing a Facebook page are both great, but small businesses do not have much manpower, so centering all efforts on the right platforms is essential. Regardless you want to do it by yourself or get help by a professional digital marketing agency, digital marketing is highly recommended.
Need any help?
Marketing For You is a digital marketing agency that is located in Toronto and provides with digital marketing services to all Toronto and the GTA.
Our services include, among others, social media marketing (Facebook, Instagram, Twitter, and Pinterest), advertising across different platforms (SEM, Facebook, YouTube, banners, etc.) and email marketing
If you own a business in Toronto, Mississauga, Brampton, Oakville, Ajax, Pickering, Vaughan or any other city within the GTA Contact us to order your FREE consultation meeting.