Link acquisition has changed dramatically. Gone are the days when creating hundreds of backlinks was a plus for your online ranking. Instead, low-quality link building techniques are considered to be spam, and no longer contribute to a high rank. Nowadays, the internet has changed from conventional link-building methods to innovative and quality link acquisition tactics. Link building is now about giving customers better content and incredible experiences in general.
One thing that hasn’t changed throughout this scene is the content. Content is still the king of all digital marketing practices. However, the way users prefer to consume your web content has changed a lot.
According to the VisualTeachIngalliance, approximately 65 percent of the population are visual learners. Hence they require rich media that is able to provide quality knowledge in graphical formats. That’s where infographics came into demand.
Infographics are graphic visual representations of information, data, charts, or knowledge that gives an easy-to-understand overview of a topic.
Infographics creation has become a strong and effective way to generate high-quality backlinks for your website.
Many people are confused about how infographics are able to acquire high quality links, and why they matter in SEO.
This article will give you detailed knowledge about the significance of infographics in your SEO strategy.
Infographics Create The Perfect Message: If you’re new to infographics, they can easily turn otherwise dull content into a captivating experience. Usage of infographics also promotes engagement, telling your story in an attractive, appealing way.
Generate High-Quality Backlinks: Link building is no longer as easy as making a cup of tea. Instead, link building has become more like link acquisition, where you approach the right webmaster and request a backlink. Link building via infographics is a great way of capturing the user’s attention and encouraging them to take action on your website.
Fact: When directions are accompanied by visuals, readers are 323% more likely to complete the action described. (Springer)
Shareability: Good infographics are attractive, and easy to understand at a glance. This encourages readers to share your visual content and promote your knowledge across different social platforms. Infographics are not only easy to share, but they are also much easier to recall. Your information, and thus your brand, will stay in the users mind for longer.
Give Your Business A Branding Opportunity: Every business owner looks for effective tricks to get viral with their brand. Infographics are one such asset that includes your branding and showcases your expertise in the niche. With a good infographic, you connect your brand to a memorable piece of information.
FACT: Social signals play a significant role in improving your website’s online presence. Every bit of viral branding helps. (Search Engine Journal)
Increase Business Sales: Most advertisers have sales as the motive behind their online promotion. Infographics have a huge impact on the human mind and contribute to decision-making. Informative visuals drive action at a much higher rate than decorative imagery on your website.
FACT: Infographics and other colorful visuals can increase sales by up to 80%. (Xerox)
Evergreen Content Format: With time, your content needs updating. From an SEO perspective, your website becomes stale without updated content. However, infographics can remain relevant even after years, and hence they retain their position in binding the readers to your website. Infographics are mostly preferred because of their long life and linkable traits. Designing appealing infographics will always invite tons of links to your website to grow your online visibility.
FACT: 32% of marketers believe that visuals are the most important type of content that their business creates. (Social Media Examiner)
Amplify Your Website’s Traffic: Nearly every business owner invests time and effort in digital marketing to experience a hike in traffic that gradually boosts your sales count. Compared to other content types, an infographic is 30 times more likely to be read. The inclusion of facts and visual content builds user’s trust in your expertise.
Now you have understood why infographics still play a significant role in revolutionizing your marketing strategy and giving exciting results. But, you should consider the below-listed points to ensure your infographics are performing as well as expected.
Give a Unique Design: Visuals are so important to infographics. Look for some templates online to make sure your infographic design is catchy. Nowadays, countless creative and unique infographic designs are available to transform your raw facts and content into appealing infographics.
Avoid Including Extraneous Information: Updating your readers is good, but don’t put them into information overload. Infographics with heavy plain text results in low interest, and hence you lose your users attention & retention gradually.
FACT: 40% of content creators say original visuals drive the most engagement in their marketing efforts. (Visme)
Keep Your Message Highlighted: Always keep your message visible and bold. For instance, use different shapes, borders, text formatting, etc., to highlight your message.
FACT: 90% of the information transmitted to the brain is visual. (Infographic World)
Limit Textual Content: An infographic is not a blog or article written over an image. Such practice is never recommended. Always make sure your infographic has minimal content. This doesn’t mean you compromise with meaningful information.
Encourage Infographic Shares with Social Buttons: Once you are sure about the message of the infographic, it’s essential to encourage the users to share the infographics. With a high share rate, your audience will contribute to your online visibility and grow your online presence.
When creating eye-catching infographics, you must know that some elements are a must to include. Based on the research and thorough analysis, below are the essential elements that every Infographic must include.
Story of Your Infographics: No infographic can work without having a storyline. The story must be easy to read and spread information through your visual content.
- What’s your purpose behind creating an infographic?
- What message do you want to convey?
- Is the story relevant to your organization?
- What is your purpose for telling this story?
- Who is the target audience for your story?
These are important questions to ask when making any infographic. Without the answers, your infographic will be shooting in the dark.
FACT: Visuals increase learning and information retention by 78%. (Visme)
Collect Raw Data for Infographics: Research is a crucial component of using infographics in your marketing strategy. Without accurate and precise knowledge, you can’t retain users and build credibility. Always research thoroughly before deciding your infographic’s design.
When researching for infographics, do consider the below-listed points.
- Make sure your information is derived from credible sources.
- If you are adding a fact, either have a strong base for it or refer to a credible source for it.
Focus on Design, Colors, Fonts, Graphs, and Charts: Once your data and texts are all ready to design, it’s important to find a perfect design for your infographics. When designing, you should choose a design that doesn’t outrank your information. Remember, a successful infographic has a balance between data, design, and content.
Representing data and facts in an infographic is different from what you showcase in Excel. Hence, you should consider adding pie charts and graphs to highlight the stats in a creative way. Remember that color and font selection plays a vital role in building an impact on the human mind.
FACT: Instructions with visuals create a 15% increase in productivity than instructions with only text. (Visme)
Focus on colours to help you convey a message, and at the same time feature your brand. Further, select a simple font that isn’t complex to read. We prefer using a maximum of two fonts in your infographic where one font can be used for normal content, and the other one can be used to highlight facts and important messages.
With that said, you have an understanding of the importance of infographics in your SEO strategy. Infographics are scalable, shareable, brandable, and can add value to your SEO campaign. If you want to spruce up your site, create a well-designed and informative infographic for everyone to feast their eyes on!