Now, how do you make use of these free Google Ads credits? Google ads are a significant investment and make ample money, so you should use your free ad credits right!
Here are some viable ways to use your Google ads credit.
Invest in the Winning Campaigns
When you have limited resources, you can’t take a chance to use your ad credits on some experiment. If you have some ad campaigns that are performing well, then you can use your credits on those to get more of those profitable results.
Here are some steps to help you get the best out of your best-performing campaigns.
Filter your campaigns and select the campaigns that meet your target CPA and ROAS. Now, sort these campaigns in order of best to worse CPA and ROAS. Check the “Search lost impression share (budget),” which should be low in your best performing campaigns.
If some campaigns have high “Search lost impression share (budget),” then check out the “Budget Explorer” from the status column and find out the additional traffic you can get with a modified budget. You may want to increase the budget with your ad credit if you can get some good traffic increases according to the budget explorer forecasts.
If you can’t afford the increased budget forever, and only increase your investment while your free Google ads credit is active, then divide your ad credit by the budget you increased, and you’ll have the days your ad credit would fuel your campaigns.
Your increased budget on best-performing campaigns should drive significant business, and you couldn’t ask more from free ad credits.
Test Strategies You Can’t Risk Your Money With
If you have some Google Ads strategy that you want to use, but don’t want to risk your own money, then Google Ads credits come in handy here. You can test out your strategies with this free credit, and maybe you will find out some of the excellent PPC ads strategies for your business.
You may try some of the below experiments to explore the horizons of your PPC advertising.
- Increase CPC or target CPA.
- Decrease target ROAS.
- Expand geotargeting.
- Add query coverage with looser match types.
- Try responsive ad formats.
You can also work on the personalized strategy that you think might do wonders.
Work On New Advertising Options
The third approach to use the ad credits is to try something completely different.
Try something completely different if you’ve already captured all of the impressions for profitable ads and have exhausted all of your immediate possibilities for optimizing them.
It could be a terrific opportunity to put Google’s money to good use by putting somewhere you haven’t considered before.
Rather than adjusting existing efforts, this technique necessitates the creation of new campaigns.
You can use Dynamic ads, Shopping ads, Video ads, etc.
You should use these strategies to collect enough information to decide whether you want to keep running the new approach with your own money when the ad credits run out.
Dynamic Search Ads are the most efficient approach to finding people looking for exactly what you have to offer on Google. Dynamic Search Ads leverage your website content to target your ads and can assist fill in the gaps of your keyword-based campaigns. They’re ideal for advertisers with a well-developed website or a huge inventory. The headlines and landing pages of Dynamic Search Advertisements are also generated using material from your website, keeping your ads relevant and saving you time.
Shopping ads offer product information, such as a picture of the goods, the price, and the name of the seller. They’re made up of data attributes from the product information you supply in your Merchant Center data feed, and they’re displayed to consumers who are already looking for the things you’re selling.
In Google Ads, you can develop captivating video ad campaigns that engage customers in a variety of ways on YouTube and across video partner sites using a variety of video ad formats like Skippable in-stream ads, Non-skippable in-stream ads, Video discovery ads, Bumper ads, Outstream ads, and Masthead ads.
So, try on these with Google ads credit and try out whether things work out for you or not.
These are some ways of using your free Google ads credit. Always set some clear performance indicators when you are testing some strategies with the ad credits. This free Google Ads credit can help you find some fruitful strategies that will help you grow your business exceptionally.
If you are not sure you can implement all these strategies yourself, we are a Google Ads management agency in Toronto that can help you with the best utilization of your ad credits and manage your ad campaign to deliver optimal results.