You Can Reach a Wide Audience: Facebook has more than 1.4 billion active users every single day. So, your potential customers are probably on Facebook actively connecting with their family, friends, and favorite brands.
Furthermore, Facebook has overpowered other social platforms in terms of paid marketing. Check out the data below:
Image Source: Statista
In totality, the Facebook marketing platform offers you an endless customer base that is currently unavailable with other social platforms, including YouTube, WhatsApp, and even Instagram.
Adding to this, Facebook has a customer base of almost every age group. With time, the older demographics are gradually increasing, adding more to the existing users count.
It Offers a B2B and B2C Marketing Platform: Whether you are a B2B business or a B2C business, Facebook’s got you covered. Regardless of your business type, it’s easy and convenient to use the Facebook advertising for whatever purpose you want. Many brands serving B2B as well as B2C, are earning huge through advertising on Facebook platforms.
FACT: Business decision-makers spend 74% more time on Facebook than other users.
So, you can definitely explore new markets on Facebook and start gaining benefits from paid ads. Moreover, Facebook does offer ads targeting via job title, profession, etc. You can also create a lookalike audience based on the existing website traffic, email list, or other existing databases.
However, in this entire struggle of earning new customers, you must utilize the advertising platform critically. Skipping the usage of certain ad placements, careful audiences targeting, etc. are all critical to success with Facebook marketing.
Offer Different Ads for Different Objectives: Whatever your advertising goal is, Facebook has an option to achieve it. You can choose from different Ad formats based on your business objective and run them to earn the desired results.
Image Source: SearchEngineJournal
If you are unable to make a decision as to where your ads should appear, you can choose automatic ad placement options to let Facebook decide the best placements for your ads. Still, you can expect high end results at a low cost. Selecting your paid marketing objective from driving sales to boosting website traffic, you can get exactly what your business needs, from brand awareness to app installs. Above all, the detailed reporting lets you evaluate how your ads perform, and which ads worked well for your marketing.
Target Your Competitors Effectively: Capturing your competitor’s audience is the biggest achievement that every business looks for however, it’s not easy. Even Facebook doesn’t allow you to target your competitor’s audience directly. However, you can still take advantage of the ‘Interests’ targeting option that lets you filter the audience based on the pages they like. With this feature you can still expect to get a considerable audience base right from your competitor’s pocket and boost your online visibility. You have the opportunity to bring your competitor’s customer base to your doorstep and entertain their needs.
Directly Boost Your Website’s Traffic: Facebook isn’t only a platform to sell your services and goods, it also offers a great channel to generate direct traffic to your site.
Facebook offers a paid campaign objective of “Traffic” while running an Ad campaign, which prioritizes a high quantity of potential customers directly to your website. Above all, the traffic derived to your website will be beneficial from different aspects, e.g., monetizing your YouTube channel, generating a user base for a forum, increasing brand awareness, etc.
Moreover, you can take advantage of users leaving Facebook and reaching your website for whatever purpose you want. Facebook advertising can help you increase your social signals (i.e., like, share, comments) which can indirectly influence your SEO rankings in search results.
Entertain Your Existing Audience Without Overreaching: Facebook allows you to reach a new customer base without pestering existing customers. People who already liked your page won’t see the paid ads, which is a plus to your marketing strategy. Furthermore, the paid advertising on Facebook adds new users to your database. Hence you can continue serving your existing customers and still find new opportunities worldwide through Facebook Ads.
Spend Low and Get High: Facebook is still considered to be one of the cheapest forms of advertising. There are many reasons for this, including a huge user base and low competition.
E.g., you can even reach up to 1000 people by spending just $5. Isn’t that amazing?
Provides Brand Recognition Across the Globe: No matter in which business niche you are offering services to your customers, it’s your branding that can take you aside from the competition and let you experience a vast user base with minimal spending. Facebook has the potential to bestow brand recognition across the globe through different marketing objectives.
Whatever is your business goal, you can’t compromise with your brand’s reputation, and that’s what Facebook allows you to create through paid advertising.
100% Measurable Results: Whatever you spend, it’s essential to evaluate the outcomes and how your paid efforts are going ahead. Hence, you need a paid advertising platform that can provide you measurable results. Facebook is the ultimate answer to your necessity.
Facebook marketing lets you evaluate your expenses along with your output, conversion rate, number of leads, and much more. Moreover, you can even check how your ads performed from the audience aspect, budget aspect, etc. In short, you have the ability to deeply analyze your Facebook marketing and measure the associated results.
Facebook Marketing Lets You Build an Email List: Facebook lead ads are the new way to serve your customers and collect their emails without intervention. Facebook can let you build a huge email database and use it further for email marketing. Using Facebook to run other marketing campaigns is a smart way to use your one time expenses for multiple purposes.
With that said, it’s time to leverage Facebook and explore the paid opportunities on this social giant. A Facebook ads agency with experienced advertisers can help all size businesses use effective Facebook ad campaigns to grow.
So, keep exploring and keep growing your business with Facebook advertising.