The million-dollar question is – which among Google Ads or Facebook Ads will spell success for your business, and how are they different from each other?
What is Facebook Advertising?
Facebook is one of the most efficient ways to advertise online. Facebook Advertising is a paid marketing practice that allows marketers to reach a specific audience based on their demographics, location, online behavior, and interests, using the world’s largest social platform.
Facebook Ads Options:
- Facebook Newsfeed
- Instagram Newsfeed
- Facebook Marketplace
- Video Feeds
- Right-Hand Column
- Messenger Inbox
What is Google Advertising?
Google offers paid advertisements which appear in search results through the use of their Google Ads platform. Google advertising is another paid marketing tactic that lets you target the audience based on demographics, interests, and behavior, but focuses on the keywords that they search.
Google Ad Format Options:
- Text Ads
- Responsive Search Ads
- Image Ads
- App Promotion Ads
- Video Ads
- Product Listing Ads (Commonly known as PLA or Shopping Ads)
- Showcase Shopping Ads
- Call-Only Ads
Now, which one among the two is reliable and trustworthy to deliver high-ROI to your business?
Multiple things are considered to choose the right paid option for your market/business. Let’s check out.
How Narrow is Your Targeting?
Everyone knows that Facebook has a plethora of data associated with each user, which gives it a high potential to drive sales. From age, gender, profile picture, timeline photos, working status to marriage, date of birth, relationships, etc., a customer shares almost everything with Facebook, and that’s the Everest-level data that can be used to narrow down your targeted audience. Facebook also learns about user behavior based on their clicks even after they leave the Facebook website or app.
On the other hand, Google Ads can leverage you based on contextual and search keywords. Compared to Facebook, Google has limited control over user data, and hence it doesn’t offer you in-depth user attributes.
So, if you are promoting a unique scheme/service/product for an audience with very specific demographics, Facebook is a better option to choose.
What are You Advertising?
Facebook and Google have their different display networks to showcase visual ads.
Facebook is a social platform where users visit online social activities. Hence, your ads are more prone to get clicks, comets, and share if it is intriguing and offers a high engagement rate compared to Google Ads.
However, Google Ads have a vast Display network for their visual ads that can be used to showcase your product/service on third party sites as banners, but these are generally less effective. Where Google excels is text ads that pop up when a user searches for something related to your business. These are very valuable leads, as they are actively searching for a product/service.
If your Ad has viral potential and has a high strength to get popularity through post engagement, you have Facebook as the ultimate option. However, if your ads or services are more likely to be searched for and you can deliver your message through text only, Google is a much more powerful way to get leads quickly.
What’s Your Industry?
Google Ads is a renowned marketing practice that has been in demand since 2000 (when Google AdWords was introduced). Hence, there are some industries where competition is high today.
Industries like higher education, finance, legal, and healthcare get high competition on Google Ads, and hence you should do some research before investing. Yet, if you have a surplus investment plan, you can undoubtedly opt for Google Ads and experience an exponential curve in your website traffic, business reputation, and sales.
However, if you are working in the fashion industry, Facebook is a better option to close your deals quicker. Carousel Ads, Video Ads, and Image Ads have high potential to get a conversion on Facebook and garner high results.
So, you should choose the best paid-platform depending upon your industry and expectations.
What’s Your Goal?
Goal setup is essential to step forward for an effective marketing strategy and earn high ROI. If your goal is to boost your website traffic, sales, email subscriptions, Google Ads can serve you appropriate results. However, if your goal is to raise brand awareness, post engagement, and boost social interaction, Facebook is the ultimate option.
There are different goals that must be considered to choose Google or Facebook for your next PPC marketing.
Every user who searches for a specific keyword has a mindset to make a purchase. So, if you are more diverted towards sales and conversion, it’s recommended to consider Google Ads over Facebook Ads.
However, Facebook is a platform that the users don’t visit in order to make a purchase. Instead, it is a social platform where customers/users surf exciting content. Still, some niches have the potential to get huge sales from Facebook; fashion, health, and food are a few of them.
Both Google and Facebook ads have great reach over the internet. Your choice depends on the above key factors.
Among Google Ads and Facebook Ads, you have to choose the one that fits your marketing objective and goals. As mentioned prior, you must run thorough research to find what you can expect from PPC marketing.
Both Google Ads and Facebook Ads are incredibly powerful, paid advertising mediums that work can work for every type of business online. Remember, the battle between Google Ads and Facebook Ads is never-ending as they have pros and cons at different phases. You can choose the one based on what value you can provide to your business.
Contact Marketing For You – A digital marketing agency in Toronto that learns all the dynamics of your business, understand your marketing challenges, develops unique customized strategies around your business, and helps achieve marketing objectives.