Facebook is a favorite social platform for effectively driving sales, through Facebook Ads campaigns.
FACT: Facebook is still the most used social platform with nearly 2.45 billion monthly active users. (Source: SproutSocial )
But if you don’t have Facebook mastery, it would be tough to drive conversions to your business. Don’t worry; we have brought to you 12 strong yet effective Facebook Ads tips that will help you drive more conversions with perfectly optimized campaigns.
Leverage Audience Insights for Smart Targeting
Audience targeting is essential to bind new users with your brand. However, the wrong audience won’t deliver you quality results. So, how can you find the best-fit user base for your ads? Your FB Page Insights has that data. Page Insights give you broad ideas to create custom audiences that are more likely to lead to sales.
When deciding on your audience, sort them based on what matters to your business, such as relevant interests, locations, and job titles.
Select Your Objective Correctly
For your first Facebook Ads campaign, it’s important to choose the correct objective. If you want to build credibility, you may want to start with a goal of Page Likes, increasing your followers for a more trustworthy image.
If you’re interested in sales, as many of us are, it’s important to start with a goal of Traffic. This sets the bar low, as Facebook will try to get many people to click on the ad as possible. This means Facebook will gather a lot of data quickly, which will help you maintain a steady and healthy campaign in the long run. After a week of running your traffic campaign, it will be time to put the pedal to the metal and change your goal to “conversions”. You may see your cost per click rise, but give it time, your overall ROI will be higher, and you’ll thank us later.
Test Your Ad Campaigns Before Investing High
While a certain ad may look great to you, that does not mean it will look great to your audience. Make a variety of ads in different styles in each ad set, and see what works better. The best way to analyze the top-performing ads is creating 3 or more ads in each ad campaign and letting Facebook decide which works best.
Most people directly invest high in one Ad that may not deliver as expected. Furthermore, there are different Ad combinations that could work for you and drive huge leads count. When driving leads is your ultimate goal, it’s better to test before investing high. This way you can save big and find the right ad settings to deliver utmost results.
Narrow Your Audience
Relying on a single property to narrow your audience won’t be enough to deliver you quality leads. Instead, you should test multiple ways to refine your target audience and get the most refined audience you can while still maintaining a reasonable size, or “reach”. “Narrow Audience” is a crucial feature that can help you dive more into your audience traits and give you the perfect audience that has a high potential of generating leads.
If you have website data interlinked with your FB accounts, you can even create Lookalike Audience. In this case, Facebook uses data of people that have visited your site, and builds an audience with similar traits through its knowledge about its users.
Create Engaging Visuals
Do you know that it takes only 0.2 seconds for a user to generate a first impression?
Eye-catching graphics boost the probability of your viewers to engage with your webpage. So, spend time more on quality graphics for better CTR (Click-Through-Rate). Remember; focus on quality visuals, not quantity. Flooding graphics will degrade your Facebook Ad campaign. If possible, bolster your ads with GIFs and Videos that drive more engagement than still graphics.
Above all, whatever visuals you consider, don’t forget to test them on mobile devices for a seamless experience.
Include a Call-To-Action
A Call-To-Action is all about driving customers to your website and boosting conversions. However, CTAs aren’t limited to pre-defined buttons. CTAs are also essential in your content. CTA motivates the user to take action.
FACT: Over 90% of visitors who read your headline will read your CTA, as well.
“Buy Now!” “Subscribe!” “Sign up!” or “Click Here” are some prominent CTAs that can drive your FB Ad Conversions. However, it entirely depends upon your FB Ad objective. E.g., if you want to drive more subscriptions, it’s better to use “SUBSCRIBE NOW” CTA in the content.
Select Right Ad Format
Facebook has provided different Ad Formats that can be used to meet your criteria and drive more conversions. You have:
- Instant Experience
You can choose which ad format can serve you best by testing what works best. Once you are done with audience customization, budget setup, and Ad Scheduling, it’s time to choose the right Ad format. Always remember, selecting the right ad format is essential that can fulfill your objective.
Track Your Ads on Multiple Devices
Facebook Ads offer different conversion rates on desktop and mobile. Hence, it’s essential to evaluate which placement option offers a higher conversion rate and which one requires keen attention. You can further limit your ads on desktop, mobile, or run it on both.
FACT: 94% of Facebook Ad revenue is from mobile
Optimize Your Landing Page
The biggest mistake Facebook ad users make is neglecting their Landing page. You can analyze the landing page through its Bounce rate, time spent on a page, average page speed, etc.
If your landing page isn’t relevant or not correctly optimized for Facebook users, it’s essential to change the landing page or optimize it for the best results.
Un-optimized landing pages will drain your budget and deliver low conversions. Facebook Ad Relevance Diagnostics can help you analyze where your Ads aren’t working well and how you can improve them.
Monitor Your Facebook Ad Insights Regularly
Tracking your Facebook Ads is essential, but it’s also crucial to check whether the ads are reaching the right audience. You can inspect your Ad performance at Ad Set level and keep an eye on Cost per click, Reach, First Time Impression Ratio, and Frequency. At Ad Set level, you can inspect where your ads are lacking and simultaneously make the required changes.
Further, Ad Relevance Diagnostics can also give you an overview of how your Facebook Ads will perform.
Use Facebook Remarketing
Remarketing your products/services to returning customers has a high potential for conversion. Yet many marketers don’t take advantage of Facebook Remarketing Ads and ultimately end up with high investment and low ROI. The biggest benefit of Remarketing Ads is that your targeted audience is already aware of your brand and its services.
Start with creating a custom audience and choose Website Traffic as your source. You can further filter the returning audience based on landing page and number of days since their last visit. Once done, your remarketing audience is complete, and you are ready to retarget your potential customers for high conversion.
Make Best Use of Analytics & Insights
Google Analytics and FB Insights can collectively benefit you to track your marketing efforts on Facebook Ads. Facebook Insights doesn’t require any integration; however, Facebook Pixel is required to integrate Facebook Ads with Google Analytics properly.
Putting it All Together
These Facebook Ads tips will collectively benefit your efforts with a high conversion rate and low investment. These tactics will sure-shot your results and help you grow your business. Remember, it’s essential to follow a detailed step-by-step process when creating Facebook Ads and track them every day for best results.
So, are you ready to boost your sales count with result-driven Facebook Ad Campaigns prepared by an expert Facebook ads agency in Toronto?