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Shield Your PPC Campaigns Against These Common Types of Ad Fraud

Pay-Per-Click is a great way to start making a profit without struggling to rank atop.

53 Crucial SEO Mistakes to Avoid in 2021 & Beyond

SEO is a central component of digital marketing to generate organic traffic, and that’s why the SEO discipline is growing continuously. Search engine optimization changes daily, and it’s a tough job to consistently stay in the top ranks. You have to follow the best SEO practices and follow the latest trends to hold your position on the first page of […]

How to Choose a Results-Driven Digital Marketing Channel for Your Business

Digital marketing has grown a lot where content marketing, SEO, social media marketing, paid marketing, affiliate marketing, email marketing etc. are some of the prominent marketing channels adopted by marketers today.

Guide: The Complete Technical – SEO Checklist

Technical SEO (or On-Page SEO) is the crucial initial phase of an SEO marketing campaign that every webmaster needs to get right in order to be search-ready. Technical SEO is one of the most underrated topics that just marketers overlook,  resulting in their overall SEO efforts falling short.

Most Common Reasons Your Google Ads Aren’t Showing & Tips to Fix Them

In PPC advertisement, Google Ads is the most popular medium by which you can show your ad. On Google Search and Maps at the very moment when someone is looking for products or services like yours, you can be there.

Why Infographics Still Matter in SEO Strategy

SEO is a dynamic digital marketing field, and few SEO methods have evolved as much as link building. The primary objective of link building is earning more authority for your website so that it may rank higher in search engines, but there are far more benefits than just rankings.

2021 SEO Trends for Online Businesses

Today SEO is not a cost but an investment with a high return. SEO is one of the most prominent parts of digital marketing, and almost every successful business focuses on it.

Top Benefits of Facebook Marketing for Your Business

Facebook today has become the face of social media, with a huge pool of over 2.6 billion users globally. That means your audience, at least a portion of them, are most likely on Facebook.

Top 7 Effective Social Media Strategies That You Must Execute

More than 3 billion people are using different social networks across the globe. Undoubtedly, with the boom of social media channels worldwide, these have become an essential marketing platform for companies to engage with customers, prospects, employees, and candidates.

Digital Marketing Mistakes That Could Ruin Your Business

Today for online businesses, digital marketing is common, and so are the mistakes! No one reaches perfection without learning from a few, sometimes costly, mistakes. In this article, we’ll discuss some of the top marketing mistakes people make. Let’s dive deep into the most common digital marketing mistakes that could ruin your online business. 1. Neglecting Mobile Users More than […]

6 Vital Reasons Why Your Business Needs A Digital Marketing Consultant

As a business owner, you’re no stranger to the vastness of the online marketplace. Taking advantage of this marketplace isn’t as easy as simply building a website. Your online presence needs to follow a strategy. One that optimizes your search engine visibility through SEO, builds brand awareness, and maintains profitable and consistent advertising. Building and implementing this strategy is vital […]

Facebook Ads vs. Google Ads: Which Is Better for Your Online Business?

Today, most digital marketers are investing a significant sum on paid campaigns and earning high ROI. When we talk about top ROI paid marketing tactics, Google Ads & Facebook Ads rise to the top of the ranks. Yet, many people get confused so to which of the two suits their marketing strategy the best. The million-dollar question is – which […]

12 Expert Facebook Ad Tips to Drive More Conversions

Social media is a robust marketing tool that gives you wings and expands your presence worldwide. Your customer’s location is beginning to mean less and less for your business’ success. Facebook is a favorite social platform for effectively driving sales, through Facebook Ads campaigns. FACT: Facebook is still the most used social platform with nearly 2.45 billion monthly active users. […]

Best Digital Marketing Ideas for Small Businesses During the COVID-19 Crisis

In all around the world, Coronavirus (Covid-19) not only halted and affected the lives but the businesses as well. This outbreak of the coronavirus disease COVID-19 has disrupted the lifestyle of the people globally. Almost everyone has some loss in some ways. This is a challenging time for businesses because people aren’t investing in anything except essential. Hence, many businesses […]

Social Media Marketing Tips for Small Business Owners

As a small business owner, you know that social media marketing can help you promote your business. Accordingly, you’ve opened a Facebook page, created a LinkedIn profile and even started to use Instagram . . .

What are The Common Mistakes Businesses Make with Email Marketing?

Who likes spam? I believe most of you hate receiving floods of irrelevant emails. You probably find this annoying and disturbing.

Remarketing – the tool that every small business owner needs!

Have you ever noticed that after you visit the websites of big companies, you start to see banners and other advertisements for those companies?

Facebook advertising vs. Google advertising: What will work better for my business?

Google and Facebook are two great platforms for advertising. Both are inexpensive compared to traditional advertising, allow for better targeting and enable you to measure results on a daily basis.

How to Advertise on Facebook – The Ultimate Guidance!

This post is dedicated to all my customers that were convinced to start using Facebook advertising, and now they don’t need me any more…

Daycare Marketing: How to Promote Your Daycare with Low-Budget Advertising

Since 2014, the Toronto District School Board (TDSB) has provided a full day program within all the daycares in town.

5 Great Free Marketing Tools for Small Businesses

Have you ever looked at your competitors’ marketing materials and wondered how much money it costs them to get such great-looking results?

7 Easy-to-Follow Tips for a Better Facebook Ad

If you have ever used the Facebook advertising platform, you know that this is one of the most cost-effective and efficient advertising platforms that has ever existed on the market.