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Google made an altruistic gesture to many small and medium-sized businesses during the pandemic, and offered free ad credits to help jumpstart sales.

Pay-Per-Click is a great way to start making a profit without struggling to rank atop.

SEO is a central component of digital marketing to generate organic traffic, and that’s why the SEO discipline is growing continuously. Search engine optimization changes daily, and it’s a tough job to consistently stay in the top ranks. You have to follow the best SEO practices and follow the latest trends to hold your position on the first page of […]

Digital marketing has grown a lot where content marketing, SEO, social media marketing, paid marketing, affiliate marketing, email marketing etc. are some of the prominent marketing channels adopted by marketers today.

Technical SEO (or On-Page SEO) is the crucial initial phase of an SEO marketing campaign that every webmaster needs to get right in order to be search-ready. Technical SEO is one of the most underrated topics that just marketers overlook,  resulting in their overall SEO efforts falling short.

In PPC advertisement, Google Ads is the most popular medium by which you can show your ad. On Google Search and Maps at the very moment when someone is looking for products or services like yours, you can be there.

SEO is a dynamic digital marketing field, and few SEO methods have evolved as much as link building. The primary objective of link building is earning more authority for your website so that it may rank higher in search engines, but there are far more benefits than just rankings.

Today SEO is not a cost but an investment with a high return. SEO is one of the most prominent parts of digital marketing, and almost every successful business focuses on it.

Facebook today has become the face of social media, with a huge pool of over 2.6 billion users globally. That means your audience, at least a portion of them, are most likely on Facebook.

More than 3 billion people are using different social networks across the globe. Undoubtedly, with the boom of social media channels worldwide, these have become an essential marketing platform for companies to engage with customers, prospects, employees, and candidates.

Today for online businesses, digital marketing is common, and so are the mistakes! No one reaches perfection without learning from a few, sometimes costly, mistakes. In this article, we’ll discuss some of the top marketing mistakes people make. Let’s dive deep into the most common digital marketing mistakes that could ruin your online business. 1. Neglecting Mobile Users More than […]

As a business owner, you’re no stranger to the vastness of the online marketplace. Taking advantage of this marketplace isn’t as easy as simply building a website. Your online presence needs to follow a strategy. One that optimizes your search engine visibility through SEO, builds brand awareness, and maintains profitable and consistent advertising. Building and implementing this strategy is vital […]

Today, most digital marketers are investing a significant sum on paid campaigns and earning high ROI. When we talk about top ROI paid marketing tactics, Google Ads & Facebook Ads rise to the top of the ranks. Yet, many people get confused so to which of the two suits their marketing strategy the best. The million-dollar question is – which […]

Social media is a robust marketing tool that gives you wings and expands your presence worldwide. Your customer’s location is beginning to mean less and less for your business’ success. Facebook is a favorite social platform for effectively driving sales, through Facebook Ads campaigns. FACT: Facebook is still the most used social platform with nearly 2.45 billion monthly active users. […]

In all around the world, Coronavirus (Covid-19) not only halted and affected the lives but the businesses as well. This outbreak of the coronavirus disease COVID-19 has disrupted the lifestyle of the people globally. Almost everyone has some loss in some ways. This is a challenging time for businesses because people aren’t investing in anything except essential. Hence, many businesses […]

As a small business owner, you know that social media marketing can help you promote your business. Accordingly, you’ve opened a Facebook page, created a LinkedIn profile and even started to use Instagram . . .

Who likes spam? I believe most of you hate receiving floods of irrelevant emails. You probably find this annoying and disturbing.

Have you ever noticed that after you visit the websites of big companies, you start to see banners and other advertisements for those companies?

Google and Facebook are two great platforms for advertising. Both are inexpensive compared to traditional advertising, allow for better targeting and enable you to measure results on a daily basis.

This post is dedicated to all my customers that were convinced to start using Facebook advertising, and now they don’t need me any more…

Since 2014, the Toronto District School Board (TDSB) has provided a full day program within all the daycares in town.

Have you ever looked at your competitors’ marketing materials and wondered how much money it costs them to get such great-looking results?

If you have ever used the Facebook advertising platform, you know that this is one of the most cost-effective and efficient advertising platforms that has ever existed on the market.